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Mission & Strategy

Our goal is to advance the awareness of traditional Advaita Vedanta teaching globally.

Our strategy is organized along the following three dimensions:


Content :

  • We hope to acquire the digital rights to all existing content in any form ever published on Advaita Vedanta and make the same available on our website.
  • We propose to create fresh content in the form of articles, book reviews, blogs, interviews and commissioned/sponsored talks.
  • We aim for our website to be the single most comprehensive resource on Advaita Vedanta.

Collaboration :

  • We seek to partner with associations engaged in similar objectives to help expand their reach. This partnership could include assistance in the creation and sustenance of hard and soft infrastructure.
  • We hope to collaborate with academic institutions, foster research; nurture new scholars and bring this knowledge to the mainstream.

Community :

  • We seek to reach out and engage with the Advaitin community and provide them necessary access and tools to interact, contribute and seek clarifications.